Campaign management

Campaign management is a handy part of the WhosOn analytics package. It helps shed additional light on your website data by revealing the campaigns behind the clicks.

Not only does WhosOn tell you who is hitting your site, it also tells you where that traffic came from. This makes WhosOn a perfect campaign management tool. You can:

• Identify the campaign that sent the visitor to your site – such as AdWords or email comms

• Get first referrer information, to analyse which traffic sources are giving you more prospects

• Create a real-time alert system for campaigns, triggered by your own custom criteria

• Segment your visitors based on factors like entry pages, IP addresses and keywords

• Download website data reports to number-crunch your campaign stats