Used right, chatbots can revolutionise your customer service.
Used wrong, they can alienate your customers and damage your brand.
So, what are the chatbot pitfalls to be avoided?
We outline the top mistakes that people make when implementing chatbots, and share our best practice tips.
1. Forgetting that bots are babies
When they talk about chatbots, many brands fall into the trap of describing a perfect, finished article. This is the first of the chatbot pitfalls.
Chatbots are commonly hailed as the future, so it’s easy to see why many people forget that they’re still embryonic.
As a technology, chatbots are very much in their infancy. Artificial intelligence and natural language processing are being explored and advanced every day. We’re only just beginning to see the potential opportunities ahead.
After all, you only need look at Microsoft’s Tay to see just how destructive a foolhardy chatbot launch can be.
2. Failing to integrate agents and bots
A chatbot, at its core, is precisely what is says on the tin: a robot that your customers can talk to. But this doesn’t mean that they can replace human workers.
This isn’t the big robot uprising that popular sci-fi dystopias like to warn us about. (…Yet.)
Humans are social creatures, and we like talking to each other (sometimes).
In the first instance, that means you should never try to pass off a chatbot as a human agent. Your customers will always be able to tell, and they won’t appreciate the pretence.
Beyond that, you need to have human employees on hand to take over a conversation when the chatbot can’t sufficiently handle a customer’s request or query.
Rather than a bot takeover, aim to create a time-saving tag-team between agents and bots.
3. Overextending your reach
The last of the chatbot pitfalls is using a bot when a human agent is needed. So, when isn’t the chatbot sufficient?
Does the customer’s task involve dealing with a frequently asked question, categorical data or anything routine? Great, enter chatbot.
What about a frustrated customer with a complaint to report, or a high-profile prospect enquiring about a sizeable purchase? Allow your agents to step in.
In the meantime, your employees can spend their time tackling the jobs that need complex thought or compromise.
Avoid the chatbot pitfalls
Make no mistake about it: bots are an exciting innovation. They’re already driving enormous boosts in efficiency, which can only increase as they advance.
But don’t fall into these common chatbot pitfalls.
Now, what are you waiting for? Research the best type of chatbot for your business, and step into the future of customer service.