Visitor segmentation

Visitor segmentation

The WhosOn visitor segmentation feature is a handy way to dissect your web traffic. It allows you to visualise, categorise, and better engage the visitors landing on your website.

First, WhosOn will filter visitors into useful groups. From there, you can reach out with relevant live chat engagement. You can use visitor segmentation to:

  • Separate engaged prospects from passing visitors, to hand-pick conversion opportunities
  • Recognise repeat visitors and existing customers, versus your new leads
  • Split your traffic based on a range of factors, such as first referrer, location and demographic
  • Set up triggers to send automatic messages to prospects, based on your defined rules
  • Sort and segment visitor lists, view banned users, and export CSV files of your data

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