Live Chat For The Real Estate Sector
For Real Estate / Estate Agencies the period of slow growth is coming to an end,
house prices are on the rise and house sales are increasing now is the time for
real estate professionals to capitalise on this growth!
Real estate in recent years has been forced to evolve and meet the ever rising
demand of its consumers and the customer service levels they expect to receive .
Traditionally a real estate agency would have relied on potential buyers
visiting their brick and mortar operations, or looking through printed brochures
and property publications, today the internet has enabled the industry to reach
more people, far more quickly and provide these potential buyers with more
information and options than ever before.
In an online world an agency can now show a selection of houses in detail
online, that fit a particular budget, have a set amount of bedrooms are in a
particular area, they can show more images and even provide a virtual tour,
without the potential purchaser having to set foot in a brick and mortar real
estate office. These advancements have saved agents time and money and have
helped to push the potential purchaser further down the sales funnel.
Such tools have no doubt improved sales processes for real estate agents,
however as more and more potential buyers utilise these online tools and
consumers become more internet savvy and demand more in the way of online
service in real time, agents have struggled to reach out to these online
visitors, which in turn has resulted in lost or missed sales opportunities.
WhosOn is now taking the real estate online offering to the next level by
providing live chat enabling agents to reach out and to engage website visitors
at the right time and with the right information. It is not only real estate
that are enjoying the benefits mortgage brokers, lenders, industry professionals
and solicitors are all gaining benefits by providing live chat on their websites
to provide real-time support and assistance to their website visitors and
converting more online opportunities ,that would have otherwise been missed,
into appointments, viewings, surveys and sales!
An agent using WhosOn can see in real time, thanks to the inbuilt analytics
within WhosOn, the visitors journey through the website, the properties they
have looked at and are focused on, this alone is invaluable for an agent . From
a visitor perspective a website that has WhosOn live chat, means that they have
the capability to engage with an agent in real-time by simply clicking a click
to chat button to gain real time assistance, advice and clarification. The agent
handling the chat session can see if it’s a returning visitor, what pages the
visitor has viewed, their current page and more, further improving the level of
knowledge for the agent and making the visitors experience more personal. Once
engaged the agent and visitor can chat in real time about a particular or set of
properties, pricing, viewings, mortgages valuations and more.
WhosOn also enables real estate professionals to be proactive they can tailor a
chat invite or a chat invite can automatically be sent to a prospect that has
viewed a number of pages or has been on the site for a set amount of time or has
registered for example for an open day. A chat invite encourages a potential
customer on the website to engage in chat with an agent. Once a visitor is
engaged in a chat session the agent can push images or files to the visitor,
they can provide alternative choices on properties that meet their specific
criteria , they can up sell other services such as valuations and mortgage
approvals, they can even redirect the visitors web browser to a specific page or
property listing on the agents site in real time maintaining a high level of
customer engagement and increasing trust, which is required to help them make a
online purchasing decision.
WhosOn will enhance any real estate web site by allowing visitors to connect to agents
directly from the property listing web page and by intelligently engaging visitors
in real time. The custom form option built into
WhosOn enables you to link live chat sessions directly with your property
database.
For example:
A visitor browses your property web site and selects a property they are
interested in:
A live chat link is displayed alongside the property information. (This link can
change or be hidden if no operators are available).
The link can contain a pre-chat survey variable with the MLS number allowing the
property details to be automatically shown to the operator.
The operator can chat to the visitor and collect any relevant information. The
full chat transcript and collected form data can be emailed to the correct
agent.
As with all chat sessions in WhosOn - the operator would have access to all
previous visits and chat sessions for the visitor along with the visitor's
geographical location.
See Also:
Benefits Of Live Chat 
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