Survey Highlights Increased Conversion Rates With Live Chat
Sunday 14 February 2010
A recent survey has highlighted that the use of live chat within an e-commerce environment significantly helps to increase conversion rates. Parker Software are one such firm who provide live chat solutions, their WhosOn Software is supplied to organisations of all sizes and types throughout the world.
The survey's findings highlighted the following:
27% of Ecommerce Sites Surveyed said that those customer that engage in a live chat more than 40% convert into a sale or an active lead while 50% reported a conversion rate of 20% or more.
69% of respondents said that live chat now formed a critical part of their business.
64% responded that live chat enabled them to deliver quality service in a cost-effective manner and that it gave them a significant competitive advantage.
Business Development Manager for parker Software, Ian Rowley comments "Once again the results speak for themselves, companies that are adopting live chat are reaping the benefits and gaining significant competitive advantage, it is one of the few products on the market today that can actually give an organisation a quick return on their initial investment."